Masked rapper Dide rose to fame at the start of 2023, claiming also to be a Premier League footballer. With frenzied speculation about his identity – or whether he’s just come up with a very clever marketing strategy – Sky News meets him for his first on-camera interview.
Dressed in what appears to be a very expensive designer track top, from the neck down the man in front of me certainly looks the part of professional footballer on a day off. Box-fresh white Nikes, baggy shorts over sports tights and gloves complete the look – along with the studded black rose mask concealing his identity.
This is Dide, an incognito rapper who started releasing music online earlier in 2023. Why the mystery? Because, he claims, he is also a current Premier League player.
Strolling across a small city pitch usually reserved for five-a-side games near London’s Waterloo Station, a far cry from the multimillion-pound stadiums he says he is used to, he says hello and shakes hands with the Sky News crew before settling down on the astroturf to give his first on-camera interview, his manager and also his own cameraman in tow.
Word spreads quickly and a small crowd of young footballers grows behind us, eager to watch the man in the strange mask, potentially a British footballing hero, in action.
Dide’s appearance gives little away; he’s about 5ft 10in and slender-ish, though the top is loose, pretty much every inch of his body is covered. The voice that has clocked up millions of YouTube views and Spotify plays, now speaking in person – the accent suggests London – is not distorted or changed in any way, he assures.
There has been frenzied speculation and numerous headlines written since the release of his first track, Thrill, in April. The song has racked up more than 5m plays on Spotify and Dide has more than 200,000 monthly listeners; on YouTube, the track has 2.3m views and the artist almost 80,000 subscribers.
Arsenal’s Eddie Nketiah seems to be the favourite among internet sleuths, but other names in the mix include Nketiah’s teammates Bukayo Saka and Reiss Nelson, Chelsea’s Noni Madueke, Fulham’s Alex Iwobi – already known for his rapping skills – and West Ham’s Michail Antonio.